NS Sport Backpack — FERNANDA MARCHANT RIOS

FERNANDA MARCHANT RIOS

How I Designed a BEIS Backpack That Sold Out in 3 Weeks

How I Designed a BEIS Backpack That Sold Out in 3 Weeks

I was tasked with designing a new suspension system for the BEIS Sports collection, which only had one backpack.

I was tasked with designing a new suspension system for the BEIS Sports collection, which only had one backpack.

After learning that the team wanted to expand their appeal to a male demographic, I suggested a more versatile, panel-load silhouette.

After learning that the team wanted to expand their appeal to a male demographic, I suggested a more versatile, panel-load silhouette.

My design approach focused on creating a gender-neutral look that balanced function, comfort, and broad aesthetic appeal.

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